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California cannabis compliance record: PEOPLE'S FIRST CHOICE, LLC

Public records from the California Department of Cannabis Control. A public-records dossier across every dimension Phenominal tracks for PEOPLE'S FIRST CHOICE, LLC (license C10-0000212-LIC) — distress signals, identity & relationships, and public footprint — with source attribution and a court-defensible audit chain. No editorial assessment, no derived scores, no rankings — just the regulator's own records, organized for search.

Recall notices on DCC portal
12
notices published
Enforcement actions
0
actions published by DCC
Affected retailers
1024
distinct downstream licensees
License type
Commercial - Retailer
C10-0000212-LIC

Current license profile

People's First Choice, LLC

d/b/a Collective

License: Active
CA SoS entity: Good
FTB: Good
Download PDF
License number
C10-0000212-LIC
License type
Commercial - Retailer
Designation
Adult-Use and Medicinal
Term
Annual
Issued
06/14/2019
Expires
06/13/2027
Structure
Limited Liability Company
Premises
Orange County, CA
Issuing authority
Bureau of Cannabis Control (BCC)
CA SoS entity number
201731810262
Formation date
11/13/2017

Source: DCC License Search · DCC refresh: 06/19/2026 · Last updated: 2026-07-31

Regulatory & financial distress

DCC product recalls 12

California DCC
Date
07/02/2026
DCC reason
“Adulterated: Pesticide Category II Contamination (Pyrethrins)”
Category
Contamination
Role
Received at retail
View →

Korova Edible

Voluntary
Date
04/17/2026
DCC reason
“Adulterated: Prohibited Product”
Category
Other
Role
Received at retail
View →

PotShot Beverage

Voluntary
Date
12/01/2025
DCC reason
“Adulterated: Other”
Category
Other
Role
Received at retail
View →

CLSICS Edible

Voluntary
Date
11/26/2025
DCC reason
“Misbranded: Other”
Category
Label / data
Role
Received at retail
View →
Date
07/01/2025
DCC reason
“Adulterated and Misbranded: Other”
Category
Label / data
Role
Received at retail
View →
Date
05/02/2025
DCC reason
“Adulterated and Misbranded: Other”
Category
Label / data
Role
Received at retail
View →
Date
02/24/2025
DCC reason
“Adulterated: Other”
Category
Contamination
Role
Received at retail
View →
Date
09/11/2024
DCC reason
“Adulterated: Pesticide Category I Contamination (Paclobutrazol)”
Category
Contamination
Role
Received at retail
View →
Date
08/29/2024
DCC reason
“Adulterated: Pesticide Category I Contamination (Chlorfenapyr)”
Category
Contamination
Role
Received at retail
View →
Date
08/01/2024
DCC reason
“Adulterated: Microbial Contamination (Aspergillus niger)”
Category
Contamination
Role
Received at retail
View →
Role on this recall Detail
07/02/2026 Voluntary Contamination Received at retail Stiiizy Vape Cartridge and Integrated Vaporizer “Adulterated: Pesticide Category II Contamination (Pyrethrins)” View →
04/17/2026 Voluntary Other Received at retail Korova Edible “Adulterated: Prohibited Product” View →
12/01/2025 Voluntary Other Received at retail PotShot Beverage “Adulterated: Other” View →
11/26/2025 Voluntary Label / data Received at retail CLSICS Edible “Misbranded: Other” View →
07/01/2025 Voluntary Label / data Received at retail Emerald Bay Extracts Tablet “Adulterated and Misbranded: Other” View →
05/02/2025 Voluntary Label / data Received at retail Moods Liquid Dab Tincture “Adulterated and Misbranded: Other” View →
02/24/2025 Voluntary Contamination Received at retail American Weed Co., Yum Yumz and High 90's Infused Flower “Adulterated: Other” View →
09/11/2024 Mandatory Contamination Received at retail CLSICS 10 Hash Infused Dog Walkers Infused Pre-Roll “Adulterated: Pesticide Category I Contamination (Paclobutrazol)” View →
08/29/2024 Mandatory Contamination Received at retail CUREpen Premium THC Oil Vape Cartridge “Adulterated: Pesticide Category I Contamination (Chlorfenapyr)” View →
08/01/2024 Mandatory Contamination Received at retail Lowell 35's 10 Tall Pre-Roll “Adulterated: Microbial Contamination (Aspergillus niger)” View →

Source: recalls.cannabis.ca.gov

License status history none found

California DCC

Checked against California DCC — no records on file for this licensee. A confirmed clear, not an omission.

DCC enforcement actions none found

California DCC

Checked against California DCC — no records on file for this licensee. A confirmed clear, not an omission.

DCC final decisions none found

California DCC

Checked against California DCC — no records on file for this licensee. A confirmed clear, not an omission.

Cannabis Control Appeals Panel none found

Cannabis Control Appeals Panel

Checked against Cannabis Control Appeals Panel — no records on file for this licensee. A confirmed clear, not an omission.

CA SoS entity record 4

CA Secretary of State
Entity nameFilingFiledType
PEOPLE'S FIRST CHOICE, LLC Statement of Information 10/23/2024 Limited Liability Company - CA
PEOPLE'S FIRST CHOICE, LLC Statement of Information 10/23/2024 Limited Liability Company
PEOPLE'S FIRST CHOICE, LLC Articles of Organization 11/13/2017 Limited Liability Company - CA
PEOPLE'S FIRST CHOICE, LLC Articles of Organization 11/13/2017 Limited Liability Company

Liens & secured filings 8

CA Secretary of State

DIME INDUSTRIES LLC

Judgment Lien Active
Filed
02/23/2026
Amount

Judgment Lien Active
Filed
02/23/2026
Amount
$12,543.09

PEOPLE'S CALIFORNIA, LLC

UCC Active
Filed
06/18/2024
Amount

LT CANNA DISTRO INC

UCC Terminated
Filed
06/10/2024
Amount

PEOPLE'S CALIFORNIA, LLC

UCC Active
Filed
02/02/2024
Amount

PEOPLE'S CALIFORNIA, LLC

UCC Active
Filed
04/14/2022
Amount

Notice of Federal Tax Lien Active
Filed
03/17/2021
Amount
$14,035,851.52

INTERNAL REVENUE SERVICE

Notice of Federal Tax Lien Terminated
Filed
03/17/2021
Amount
Judgment Lien DIME INDUSTRIES LLC 02/23/2026 Active
Judgment Lien 02/23/2026 Active $12,543.09
UCC PEOPLE'S CALIFORNIA, LLC 06/18/2024 Active
UCC LT CANNA DISTRO INC 06/10/2024 Terminated
UCC PEOPLE'S CALIFORNIA, LLC 02/02/2024 Active
UCC PEOPLE'S CALIFORNIA, LLC 04/14/2022 Active
Notice of Federal Tax Lien 03/17/2021 Active $14,035,851.52
Notice of Federal Tax Lien IRS 03/17/2021 Terminated

Showing 1–8 of 8 filings.

Source: California Secretary of State lien filings (UCC financing statements, state & federal tax liens, judgment liens) naming this operator as debtor. Includes original filings and later amendments. Amounts shown are the figure stated on the filing where one is recorded (tax liens and judgment liens state an amount; UCC financing statements describe collateral rather than a sum). A dash means no amount is stated or the filing has not been processed.

Identity & relationships

Legal structure & DBAs

CA Secretary of State · DCC · county FBN
Legal name People's First Choice, LLC
Registered agent Shubham Pandey · Individual Agent
Known DBACollective DCC
Most recent SI filing10/23/2024 · Statement of Information filed with CA SoS

Corporate family none found

SEC filings

Checked against SEC filings — no records on file for this licensee. A confirmed clear, not an omission.

Owner-graph & principals 2

CA Secretary of State · county FBN

Disclosed principals (CA SoS)

NamePosition
Shubham ••••••••Manager or Member
Shubham ••••••••Chief Executive Officer

Physical operations & local authorization 3 records

California DCC · municipal records
Licensed premise 2••• ••••••••, Santa Ana, CA •••••
Business phone (714) •••-••46
Business email S••••••@havennectar.Com
Real estate ownership / landlord identity — county recorder dimensions available via per-engagement manual research.

Industry-association membership none found

Industry associations

Checked against Industry associations — no records on file for this licensee. A confirmed clear, not an omission.

Public footprint & market context

Trade-press mentions 26

Trade press
Where Can I Buy Weed In Los Angeles - herb.co
herb.co · 03/01/2026 · view
10 Rappers With Their Own Weed Strains - HotNewHipHop
HotNewHipHop · 11/23/2022 · view
Lowell Farms Tabs Two for Board of Directors - Cannabis Business Times
Cannabis Business Times · 11/07/2022 · view
Nipsey Hussle's Family Launches Marijuana Dispensary In L.A. - HotNewHipHop
HotNewHipHop · 09/26/2022 · view
Nipsey Hussle's Family Launches Cannabis Dispensary in L.A. - EBONY Magazine
EBONY Magazine · 08/29/2022 · view
Review: Nipsey Hussle’s estate opens The Marathon Collective dispensary - Leafly
Leafly · 08/11/2022 · view
With a New LA Cannabis Collective, Nipsey Hussle’s Marathon Continues - boardroom.tv
boardroom.tv · 06/23/2022 · view
Nipsey Hussle’s The Marathon Collective Opens in L.A. - The Black Wall Street Times
The Black Wall Street Times · 06/23/2022 · view
Behind The Grand Opening Of Nipsey Hussle’s The Marathon Collective - VIBE.com
VIBE.com · 06/21/2022 · view
Nipsey Hussle's family opens The Marathon Collective dispensary in LA - Hip Hop Vibe
Hip Hop Vibe · 06/20/2022 · view
Nipsey Hussle’s Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap’s Next Generation - Grammy
Grammy · 06/18/2022 · view
The Marathon Continues: Nipsey Hussle's brother continues late rapper's dream - CBS News
CBS News · 06/17/2022 · view
Nipsey Hussle’s The Marathon (Cultivation) Cannabis Documentary Released - mxdwn Music
mxdwn Music · 05/22/2022 · view
‘The Marathon (Cultivation)’: Nipsey Hussle Creates Cannabis Strain in New Doc - Rolling Stone
Rolling Stone · 05/20/2022 · view
Nipsey Hussle Breaks Into The Cannabis Biz With The Opening Of New The Marathon (Collective) Retail Store - AfroTech
AfroTech · 05/20/2022 · view
New Nipsey Hussle documentary “The Marathon (Cultivation)” out now - revolt.tv
revolt.tv · 05/20/2022 · view
Watch a New Documentary Focused on Nipsey Hussle’s Cannabis Business - Complex
Complex · 05/20/2022 · view
Watch Nipsey Hussle’s weed documentary The Marathon (Cultivation) - The Fader
The Fader · 05/20/2022 · view
Nipsey Hussle Estate Drops Cannabis Documentary Ahead of New Store Opening - TMZ
TMZ · 05/20/2022 · view
Nipsey Hussle Documentary ‘The Marathon (Cultivation)’ Explores Rapper’s Cannabis Ventures - VIBE.com
VIBE.com · 05/20/2022 · view
America’s Reckoning with Racism is ‘More Than a Moment,’ Say Cannabis Industry Members - Cannabis Business Times
Cannabis Business Times · 07/01/2020 · view
Cannabis Stores Are Proliferating, But Are They Worth Visiting? - Beauty Independent
Beauty Independent · 02/05/2020 · view
How Hollywood’s Cannabis Brands Are Celebrating 4/20 - The Hollywood Reporter
The Hollywood Reporter · 04/20/2019 · view
Notorious B.I.G.’s son tributes father with launch of marijuana brand - greenstate.com
greenstate.com · 04/15/2019 · view
The Notorious B.I.G.'s Son Started A Weed Brand And Is Fighting For Marijuana Legalization - bet.com
bet.com · 04/14/2019 · view
These Rappers Want to Sell You Your Next Bag of Weed - Flavorwire
Flavorwire · 02/24/2016 · view

Industry-event presence & awards none found

Industry events

Checked against Industry events — no records on file for this licensee. A confirmed clear, not an omission.

Citation & provenance

This page is an aggregation of public records published by the California Department of Cannabis Control. All factual statements on this page are sourced directly from DCC's published data. Use the citation below in legal filings, memoranda, and other professional contexts.

Suggested citation Generated 2026-07-31 17:42 UTC

Phenominal Consulting, DCC Compliance Report for PEOPLE'S FIRST CHOICE, LLC (license C10-0000212-LIC). Retrieved July 31, 2026 at 5:42 pm UTC from https://phenominal.io/recalls/licensee/C10-0000212-LIC.

Canonical URL
https://phenominal.io/recalls/licensee/C10-0000212-LIC
Authoritative source
California Department of Cannabis Control (DCC)
Aggregator
Phenominal Consulting — phenominal.io
Generated
July 31, 2026 at 5:42 pm UTC

Statement of public records. The information on this page is a presentation of records made publicly available by the California Department of Cannabis Control. Phenominal Consulting is not the originating authority for any factual claim on this page. Responsibility for the accuracy, completeness, and currency of the underlying data rests with the California Department of Cannabis Control as the source agency.

No warranty. This page is provided "as is" for informational purposes. Phenominal Consulting makes no warranty, expressed, implied, or otherwise, regarding the accuracy, completeness, timeliness, or fitness for any particular purpose of the information presented. DCC's published records may be updated, amended, retracted, or superseded at any time without notice. Users are responsible for verifying current status directly with the source agency before relying on any information on this page for a material decision.

Not legal advice. Nothing on this page constitutes legal advice, regulatory interpretation, or a professional opinion of Phenominal Consulting. Legal interpretation of the records presented requires consultation with a licensed California attorney.

Editorial layer. Recall category labels (contamination, label/data, mixed, other, packaging) are interpretive groupings applied by Phenominal based on the verbatim DCC reason language; they are not DCC's own classification. The underlying recall text is reproduced verbatim on the per-recall pages, and every row links to the authoritative DCC source. Notice an inaccuracy? Let us know.

Retail license with 12 downstream recalls

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